About Us

 Sweet EMbraCe was started after the birth of my daughter. I’ve always loved and have worn headwraps, but would sometimes get annoyed with unraveling or discomfort. Now having a mini me, I couldn’t wait for her to rock headwraps just like me!  When she developed cradle cap as an infant and experienced itching, discomfort and hair loss, I thought it was the perfect opportunity to create headwraps and headbands for babies. 

 

As a new mom getting accustomed to the toils of motherhood, being bothered with doing my hair daily was not an option. However,  I still wanted to feel beautiful to mask the sleep deprivation and evident “still figuring this motherhood thing out” look. I finally created a pre-tied headwrap turban that gave me the look that I was used to, but the comfort and convenient ease of wear by slipping it right on my head. 

 

 Mommy and me styles have become the backbone of Sweet EMbraCe. We take pride in our hand crafted pre-tied turbans and headbands. We want you and your little one to be EMbraCed with comfort, style and confidence. 

For the modern woman who has to wear many hats, we are here to not only simplify protective styling for you but to provide you with confidence boosting headwear that’s makes a statement and protects your hair.